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Google Ads Advertising
  • 1 July 2025
  •  Inside

Google Ads Advertising

What Are Google Ads and How Do They Work? A Comprehensive Guide for Beginners

Google Ads is Google's online advertising platform that instantly makes your brand visible in search results, on YouTube, and across millions of websites worldwide. It is one of the fastest and most effective tools in digital marketing, enabling you to reach your customers exactly when they are searching for you.

The fundamental logic of Google Ads relies on an Auction; however, it's a system where the winner is not the highest bidder, but the one with the most relevant and highest-quality content. At Inside Media, we don't just manage your Google Ads campaigns; we elevate your Quality Score to give you a competitive edge.

What are the Main Types of Google Ads?

Here are the most popular Google Ads campaign types you can use to achieve your business goals:

  1. Search Ads: Text-based ads shown in response to keywords typed by users into Google (e.g., an ad appearing for the search "Best SEO agency"). They have the highest conversion intent.

  2. Display Ads: Visual (banner) ads shown across millions of websites that are Google's partners. Ideal for brand awareness and remarketing.

  3. Video Ads (YouTube Ads): Ads shown before, during, or after YouTube videos. They offer the opportunity for long-term user engagement.

  4. Shopping Ads: For e-commerce sites, these show product images, prices, and store names directly in the search results.

  5. App Campaigns: Ads shown across Google networks to increase mobile app downloads.

Steps to Set Up and Launch a Google Ads Account

Launching a successful campaign on Google Ads requires a systematic process:

  1. Account Setup and Billing: Create your Google Ads account and define your payment information.

  2. Goal Setting: Clearly define your campaign objective (Sales, Leads, Website Traffic, etc.).

  3. Keyword Research: Identify the most searched keywords that will bring you conversions, as well as negative keywords.

  4. Ad Copy and Landing Page Preparation: To achieve a high Quality Score, your ad copy must precisely match the target landing page.

  5. Bidding Strategy Selection: Choose a bidding type suitable for your budget and goal (Manual CPC, Conversion Value, Target ROAS, etc.).

  6. Launch and Monitoring: Launch the campaign and activate conversion tracking with Google Analytics.

Maximum Efficiency in Google Ads with Inside Media

Google Ads is a dynamic field requiring continuous analysis and optimization. Successful campaigns come not just from selecting the right keywords, but from data interpretation and creating a competitive advantage.

At Inside Media, we work to ensure that not a single penny of your advertising budget is wasted. Through our advanced machine learning and deep data analysis, we capture conversion opportunities missed by your competitors and consistently increase your return on ad spend (ROI).

Get Visible on Google Immediately

Google Ads is a tool that can instantly boost your business's growth rate. To use your ad spend most efficiently and gain a lasting edge in the competition, contact the Inside Media Google Ads experts.